Yeah, I agree. It's just that some routes tried to do some drama, but it was kind of half-assed - it felt too rushed, lacking an impact. But overally I enjoyed M*L and its lightearted mood very much.
When it comes to moege with overblown, and often pointless drama, infamous Harukoi Otome springs to mind Compared to that, Hatsukoi 1/1 was actually rather tame