Don't get me wrong, I'm not trying to bash MG. I love what they're doing and I buy from them as often as possible. I also sincerely believe visual novels can become popular in the West, and as such I'm thinking of the longterm. I'm also trying to look at things from a customer perspective. Not every customer cares that a company doesn't have the resources to provide a top-notch experience, and I can see those customers who aren't already diehard vn fans needing a bit more to really hook them. (As an aside, I can't even comprehend how a mainly digital-based sales operation doesn't have a dedicated web designer. I don't know much about how MG is run, what staff they have etc, but I'd like to learn more about it.)
And yes ideally they will be able to sell through other platforms in the future, but I have no idea how those kinds of negotiations work.