Sekai Project Interview

[Darklord Rooke]

For those of you who don't know, "Sekai Project" gave an interview with Silconera the other day. Unfortunately most of the questions asked weren't soup questions (I'm being nice here,) and if you combine this with Sekai's dodging very little useful information was gleaned. The important information which came out of the interview was a) Sekai looks to be well connected in Japan, and they seem to understand how to reassure Japanese developers. This could mean regular high-profile releases in the future and b ) Sekai contracts out most of the work. This could mean inconsistent translation quality, but looking at MangaGamer that's not an uncommon phenomenon.

 

Here's the full interview:

 

Sekai Project as a company kind of came out of nowhere. I have to ask—where did the money come from, to allow you to get the company set up and be able to pay your staff?

 

Raymond Qian, CEO: The initial funding for Sekai Project came from the founders themselves. We chose to self-fund the company rather than seek outside investment. Needless to say, the early months were lean as we worked to acquire and release projects.

 

How many members does Sekai Project consist of in total? How many are full-time staff and how many are hired on a project-by-project basis?

 

The core Sekai Project team consists of four members, including the two founders. We mostly contract out the work for each project. The number of contractors for each project varies, but usually there is one or a team of translators and editors, and a couple for QA.

 

I’m interested in the logistics of running a small company where there isn’t really one big office that houses all your employees. How do you manage Sekai’s production pipeline? Do you use things like Microsoft Project to allocate tasks and come up with schedules for everyone and their projects, or is it a looser process than that?

 

Working without an office has been an interesting challenge. A lot of our internal communication is conducted through live chat rooms. We also hold weekly meetings to summarize the latest updates. To keep track of everything we’ve recently started using Office 365’s SharePoint platform.

 

Let’s start talking about specific projects. You started out relatively small with Narcissu being published on Steam. How did you get that to happen? Was that a less “commercial” project you just did on your own time and money?

 

Comparatively speaking, Narcissu was an easy project to acquire. One of the members on our team is personal friends with the creator, Stage☆Nana, and through him we acquired the rights to redistribute the game on Steam. Since Narcissu was released as a free game by request of the creator, there were no licensing issues to deal with either.

 

The big news was obviously the licensing of Planetarian and Clannad. Visual Arts’ president is said to be quite business-savvy and has supposedly been skeptical about how visual novels could be profitable in the West. How did talks between you and VA begin?

 

We were introduced to President Baba of VisualArt’s through a mutual acquaintance at an event in Tokyo. We proposed the idea of localizing planetarian as a good starter since it had previously been localized on iOS.

 

President Baba was receptive to our ideas and after a meeting in Osaka at VisualArt’s headquarters, we were able to get the ball rolling with not only planetarian but with Clannad as well. We are hopeful that with the success of these projects, in partnership with VisualArt’s, more titles will hit the West in the future.

 

You’ve been able to work with a lot of creators that fans thought were previously inaccessible or disinterested in the West. For some reason, they appear to trust you. There has to be something you’re doing that other publishers aren’t. What do you think it is?

 

Some of us also believed in the past that some Japanese creators do not have any interest in the West for a number of reasons. Nevertheless, we’ve realize that isn’t necessarily true. Knowing the right people and having the opportunity to have an open dialog with Japanese creators and game developers is just the thing to make these localization projects a reality. Understanding the needs of Japanese creators is very essential to this process.

 

What do you think their needs are, and could you give examples of how one developer’s needs might differ from another’s?

 

Considering that we bear the costs for localization in most cases, you might assume that Japanese creators would be happy about getting “free money”—especially for titles that are no longer in print. For a creator, it’s not just about the money. Reputation and an appreciation for their works is just as important.

 

Taking Western perceptions of visual novel games and past incidents such as that involving the game RapeLay into account, we pay extra attention to addressing any worries the creators might have.

 

How easy has it been for you to get set up on Steam? I remember there was a time when the general opinion was that Valve weren’t fond of the idea of visual novels being available on Steam, but obviously they’ve come a long way since. What was the back- and-forth with Valve like?

 

At the beginning we had to go through Steam’s Greenlight platform just like everyone else. The most difficult part was proving to Valve a sizeable fan base for visual novels exists. We have the community to thank for making this process much easier.

 

Hadaka Shitsuji is a game that you’ve mentioned wanting to license, if it were ever possible. Is the Boys Love/Yaoi market something you’re interested in, in general? Are you talking to any creators in that field?

 

The mention of Hadaka Shitsuji was more of a joke than anything else. However, we won’t rule out the possibility of getting involved in the BL/Yaoi market. It stands to be seen what approach we’ll take to get games like that on to Steam that would be both acceptable to Valve and to the fan base.

 

What are some games you’d like pursue? Stuff from companies that you aren’t already dealing with, at least to the public’s knowledge.

 

There’s so much speculation around in this industry, we’d rather celebrate when deals are inked instead of feeding more rumors.

 

I’m sure you get this question a lot—Type Moon?

 

We certainly do get that question a lot but we won’t rule out the possibility. In this industry, you never know what might happen!

 

[Heizei_koukousei]

Thank you for putting this here for ease of access!

 

But I see what you mean.. gosh Sekai you gave us a history lesson more than anything

[OriginalRen]

Seeing this...meh, never mind.

[Guest]

Did they prepare their interview in 5 minutes ?

The amount of useful info shared during this interview is close to nothingness.

Like this question : I’m interested in the logistics of running a small company where there isn’t really one big office that houses all your employees. How do you manage Sekai’s production pipeline? Do you use things like Microsoft Project to allocate tasks and come up with schedules for everyone and their projects, or is it a looser process than that?

LOL, who cares serisouly ?

[Satsuki]

"Hadaka Shitsuji is a game that you’ve mentioned wanting to license, if it were ever possible. Is the Boys Love/Yaoi market something you’re interested in, in general? Are you talking to any creators in that field?"

 

When I read this on their Tumblr, I thought everyone know this was no more than a joke.

Apparently someone didn't...

[Kosakyun]

Thanks for sharing the interview.

My my, I'm looking forward to whatever they're hiding from us.

[Stray Cat]

I saw this a while ago but since it basically said nothing I didn't consider it worth posting.   It's a business strategy, just stay in the consumers minds but not reveal anything.  Very common.

[Zakamutt]

>hadaka shitsuji

Well, I guess Siliconera doesn't have a VN specialist yet. Or they just wanted a reaction, lol.

[Keaton]

I doubt they are hiding anything and if it is something it is probably that they are struggling to license anything at all.

[krill]

so much evasion. i like that they included however briefly the question of type moon games being localized but even if that were to happen, there's no way they would announce something in an interview like this till the deal was solidified and the project was already started being worked on. they would expose themselves to too much risk of backlash from the fans if it was delayed or even canceled due to unforeseen issues.

 

new projects regardless of the scope are good for the community they don't even have to be the huge names in the industry though more mid-tier or lesser known titles would be nice, maybe do some compilations of titles from the early 2000 late 1990's. with a hand full of the smaller games that are out of date graphics wise would be really nice. compilations tend to sell well, look at all the compilation's of Nintendo, Sega, Atari, Neo-Geo and Capcom games there are out there. something like that for visual novels and text adventure games would be a great minor product line.

[Tatsujin]

Didn't read it. Sekai Project my ass until they release something from their own and not a fan translated project. A high-profile project, too.

[Fiddle]

I was sort of interested in it...

[Kosakyun]

I reread it.

Damn. If you really expected something about visual novels, it kills your expectations.

[netravelr]

Not too many details really revealed, but some good information; I like learning how companies start. I think it's great that people working on and publishing VNs are getting more and more attention.