That seems to be the going trend for mecha lately. I'm not too bothered by it as long as the story isn't the central focus of the series. In this case, it doesn't seem like it will be. This type of series will be tough to watch initially, and the writers probably won't put any more effort for improving the story's structure in future episodes, but it does still have a chance at delivering an exciting experience. At the very least, it's not trying to repeat what Valvrave did, where shit hits the fan in the first episode, and the scenario writing is completely outrageous.
I suppose its point will be to showcase otaku life in an SoL environment. Probably intended to make people laugh, or to give otaku someone on TV to relate to. On one hand, I was really happy to see Mashiro-tan come up! <3